While at Dalziel & Pow, I was tasked with creating a welcoming and playful Just for Puppy branding for Pets at Home. To fit with the theme, the design had to be a light-hearted and friendly. Calligraphy and brush strokes added a touch of authenticity and charm, capturing the essence of the brand’s connection with puppies and their owners.
The end result is a branding that not only meets the project’s objectives, but also conveys the approachable essence of Pets at Home’s Just for Puppy line. They have kept the branding for many years since.
