Ted Baker decided to offer a sneak peak of their SS16 collection to certain members of the press at the Leadenhall Building. At this point the theme for the collection was still under wraps, so we alluded to the theme by combining travel and literature in a Gulliver's Travels concept. Here we have a GIF invitation and print invitation, a social media prompt card, and a leaflet detailing the tremendous skyline visible from the top of the building. For the GIF design, I collaborated with Helen Friel, a paper engineer. For the pop-up invitation, I engineered the paper boat myself.
