Ted Baker decided to offer a sneak peak of their SS16 collection to certain members of the press at the Leadenhall Building. Since at this point the theme for the collection was still under wraps, we alluded to it by combining travel and literature. Here we have the GIF save the date, the GIF and print invitations, a social media prompt card, and a leaflet detailing the tremendous skyline visible from the top of the building. For the GIF design, I worked with Helen Friel, a paper engineer.

You may also like:

Back to Top